As pioneers in our industry, and founded on the principles of authenticity, integrity and quality, we have set a standard for manufacturing some of the finest, naturally-derived products in hair care. With passion and promise, we are committed to continue developing revolutionary products that consumers can trust.

Cutting-edge research, development and production are the motivating forces behind our growth. We are constantly looking for new ways to improve hair product performance through independent and collaborative lab studies on plant-based ingredients and natural resources.

We support the preservation of the planet's rainforests and ecosystems through managed harvesting of botanical oils and extracts. We work closely with our suppliers to protect the future for our natural resources and ensure economic growth for neighboring communities.

Family owned and operated, we are proud to support our country and its people, and serve as a foundation of strength for generations to come. We continuously aid in social, health, and environmental issues through philanthropic efforts and local volunteerism. We pledge to empower our community and to be actively involved in it.

"We vow to always be honest,
authentic, and transparent."

Our products don't just wear an organic name tag – we prove it, certify it, and list our ingredients in bold letters.

 

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