J Beverly Hills Liquid Colour creates custom, high-gloss shades and beautiful, healthy hair. Combined with our exclusive ALBE TM complex, Liquid Colour is the ultimate in ammonia free hair colour for hair that feels as good as it looks. This luxurious formula provides the perfect processing for demi and semi-permanent results with no lift or banding. Liquid Colour delivers luminous tones and superior conditioning to preserve and heal all hair types.